SAADA
SAADA COMFORT WEAR
PROBLEM
In a fast-moving fashion industry, Saada needed a brand identity that truly embodied comfort without compromising on style. With many comfort wear brands focusing solely on functionality, the challenge was to craft a narrative that positioned Saada as a blend of effortless elegance, premium quality, and everyday ease.
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SOLUTION
We designed a refined brand identity with a minimal yet sophisticated logo, soft-toned brand collaterals, and an engaging social media presence that emphasized comfort as a lifestyle. A carefully curated photoshoot and storytelling-driven content helped position Saada as the go-to brand for those who seek understated luxury in everyday wear.
60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
35%
UPLIFT IN IN-STORE SALES
25%
GROWTH IN ONLINE ORDERS